Meet the Team

Availabilitylab was founded by Profs Daniel Corsten and Tom Gruen to help retailer and brands improve product availability and category management online and offline.


Prof. Daniel Corsten

 Academic Co-Director

Daniel Corsten has published in Management Science, Journal of Marketing, Journal of Operations Management,Strategic Management Journal as well as the Harvard Business Review.

Over the past two decades, Daniel has researched and consulted with Fortune 500 companies such as Danone, Metro, Migros, Nestle, Procter & Gamble, and Unilever.

He has advised these blue chip companies on how to sharpen their digital strategy, improve their shopper insights and increase their online product availability.

In 2018 the Grocery Manufacturers of America published his ground-breaking study on ‘Online Availability’ sponsored by Procter & Gamble.

He will publish his new book: ‘RADICAL - Why and How Brands need to Change to Win in the Digital Economy’ in 2019.


Daniel Corsten
Professor of Operations and Technology

IE Business School
Maria de Molina 12
28006 Madrid


Prof. Tom Gruen

 Academic Co-Director

Tom Gruen is Professor of Marketing at University of New Hampshire in the US, where he is Chair of the Marketing Department at the Peter T. Paul College of Business.

His previousappointments were at the University of Colorado at Colorado Springs and the Goizueta Business School at Emory University.

He holds Ph.D., MS, and MBA degrees in Marketing from Indiana University’s Kelly School of Business.  Before entering the academic world, he worked as a retail trade association executive for ten years.  His research focuses on the management of customer relationships. His current research interests include retail out-of-stocks in an omni-channel world, category management, sales and marketing outsourcing, brand-loyalty losses, and customer-to-customer value creation.

His research has been widely published in highly respected journals including the Harvard Business Review, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, Journal of Business ResearchJournal of Applied Psychology, and Journal of Operations Management.


Thomas W. Gruen, Ph.D
Professor of Marketing and Marketing Department Chair

Peter T. Paul College of Business & Economics
University of New Hampshire
Paul College 370A
Durham, NH 03824