Tom Gruen is Professor of Marketing at University of New Hampshire in the US, where he is Chair of the Marketing Department at the Peter T. Paul College of Business.
His previousappointments were at the University of Colorado at Colorado Springs and the Goizueta Business School at Emory University.
He holds Ph.D., MS, and MBA degrees in Marketing from Indiana University’s Kelly School of Business. Before entering the academic world, he worked as a retail trade association executive for ten years. His research focuses on the management of customer relationships. His current research interests include retail out-of-stocks in an omni-channel world, category management, sales and marketing outsourcing, brand-loyalty losses, and customer-to-customer value creation.
His research has been widely published in highly respected journals including the Harvard Business Review, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, Journal of Business Research, Journal of Applied Psychology, and Journal of Operations Management.
Thomas W. Gruen, Ph.D
Professor of Marketing and Marketing Department Chair
Peter T. Paul College of Business & Economics
University of New Hampshire
Paul College 370A
Durham, NH 03824